An example

Basically, my plan is to post a facebook ad for some kind of content which visitors can access for free.

Assuming people click the link in my Facebook post, I then want to send them to a landing page like this one. (The video below is just a placeholder to represent my own content.)

Note: I’ve also hidden the header and footer on this page so people won’t be tempted to click away just yet.

 
 
 
 

Then I will present them with a share button which will unlock more free content…

 

 

When they click the button, it will do two things:

1) It will open the Facebook post in a new window so they can share it without closing this window.

2) It will forward this window to another page on my site which has the additional content.

Go ahead and click the button to see it in action (with a sample Facebook post).