Basically, my plan is to post a facebook ad for some kind of content which visitors can access for free.
Assuming people click the link in my Facebook post, I then want to send them to a landing page like this one. (The video below is just a placeholder to represent my own content.)
Note: I’ve also hidden the header and footer on this page so people won’t be tempted to click away just yet.
Then I will present them with a share button which will unlock more free content…